While digital marketing methods have become highly popular, they have to be more effective to replace the requirement for conventional marketing methods. regardless of how digitally-driven the world is, traditional marketing methods can always help their business grow.
One of the most attractive and effective traditional marketing methods is yard signs. But you need to make sure that these yard signs are designed effectively. Here are a few tips that will help you do that.
1. Plan First
The most crucial tip you need to consider when you are considering yard signs printing, it takes time to plan its content upfront. Spending only 15 minutes to plan the content of the yard sign will help save a lot of time when it comes to creating. Also, it will help in avoiding expensive printing mistakes, such as realizing you forgot to add the date of the event or the email address.
Sit down with a piece of paper or at a computer to create a list of the most necessary items-
- The goal of the yard sign. Is it to share information about an important event or raise brand awareness?
- Contact details of your business. A few custom yard signs might only require an email address or phone number, while others might need a website URL or a full physical address.
- Brand assets and images you might have to include. Consider any specific colors, logos, or photos you must use.
- Write down the good things you might want to include if you have additional space.
2. Be Selective About the Headline
Depending on the list you have created, proceed and write the main headline for the yard signs. Keep in mind that the headline is going to be the largest text piece. As a matter of fact, it might be the only thing which passersby will be able to spot.
Thus, you need to think carefully. Consider the one piece of information you would like to share. Keep the yard sign to just one clear headline so that the onlookers do not get overwhelmed or confused.
The headline can be worded as a command, such as Buy Now or a simple phrase, such as Sold Out.
3. Keep the Design Simple
The size of your signs, be it yard signs or custom printed magnetic labels can limit your design ideas. But regardless of the limitations, you can design and create an attractive sign with your imagination and creativity.
Adding too much business information on the yard sign can be tempting but don’t do that. there are many businesses attracting customers with a simple design. They might include contact details or business address but they don’t include their irrelevant details.
Keep in mind that your potential customers are going to notice your yard signs as they drive, cycle, or walk. Thus, you just have a couple of seconds to grab their attention. In case the design is complicated or messy, they will not be able to decipher the message on the yard signs. So, make it as simple as possible.
4. Consider Both Sides of the Sign
Unlike magnetic signs printing, when you are printing yard signs, you have two sides to work upon- the front and the back.
One of the common mistakes that people tend to make while designing yard signs is using the same design on both sides. It might work some things and often it doesn’t.
For instance, any directional arrows have to point in the opposite direction on the back and front.
You can also consider if you at all need the second side. If the yard sign faces just one directly, you can save energy, time, and money by not printing both sides.
5. Choose the Type Carefully
As you work on the design of the yard sign, each decision is important. Other than the brand message that you want to add, you should also concentrate on leaving a lasting impression. Your branding can determine your color choices.
In case you do not take the typography of the yard sign into account, you will fail to boost its effectiveness. Selecting the perfect type for the yard sign will not just make it professional but also legible.
Other than the type you choose for the signs, you need to consider the size and spacing of the font to improve the attractiveness.
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6. Add Recognizable Symbols
In case you want to reinforce the position, you are running for, you might want to add icons or symbols on the signs. These symbols have to be easily recognizable. Even if you are printing a yard sign for your business, make sure the symbols on the signs are relevant to your message.